bringing life to a tech giant's strategy

Driving growth for the Kindle product and Kindle Unlimited service. I collaborated with the Product Strategy Director of Amazon's Books team, to developed a user-centered experience that attracts and retains Kindle subscribers.



Result: In the second half of 2023, Kindle Unlimited had a 17% increase in new subscribers, an increase in subscription upgrades from existing users, and a significant reduction in subscriber churn.