dotdash | meredith

Transforming Content Engagement

Meredith wanted to expand monetization opportunities across their digital properties through advertising and user subscriptions.
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Solution: Backed by data and strategy, I created a suite of behaviorally activated advertising and marketing solutions that prioritize reading experience over ad volume.

Result: The impactful, non-intrusive ads delivered unparalleled performance and subscription increase. This project was attributed to $5M in additional net revenue.