samsung

Architecting performance ad campaigns

Samsung wanted to revitalize their digital ad experience with a series of highly targeted, ad campaigns that promoted engagement and were more personalized than tradition digital ads.

Solution: A productized suite of interactive and dynamic ad experiences that include dynamic, user-specific content and interchangeable elements.

Result: The first campaign of the series delivered a 256% increase in ad recall, and an 22% increase in CTR. Brand Awareness had a 37.5% lift among the a key demographic, respondents ages 25-34.